Partnerships
These partnerships create a direct link between our schools and businesses, illustrating the vitality of exchanges between research, innovation and socio-economic realities.
Corporate Chairs
These initiatives aim to promote academic excellence, research and innovation for all. These chairs are run by research laboratories in the various schools, possibly in collaboration with other institutions or research bodies, and involve one or more industrial partners.
Chairs
Wines and Spirits
Born in the heart of the Bordeaux vineyards, INSEEC is pursuing its development in wine and spirits with the creation of a chair dedicated to wines and spirits based on know-how recognised throughout the world. It is headed by Jean-Marie CARDEBAT, a teacher-researcher at INSEEC Grande École Bordeaux.
Objective
The INSEEC Wine and Spirits Chair
Its aim is to develop research into issues relating to wine and spirits, proposing innovative ideas and solutions that are visible at regional, national and international level. Its ambition is to become an international benchmark for applied research into the economics and management of the wine and spirits industry.
Think Tanks model
Based on the Think Tank model
The aim of this Chair is to provide partner companies with a forward-looking perspective on the future of the industry and international markets. The impact of micro and macroeconomic factors affecting wine supply, demand and prices will be analysed. The Chair is intended to act as a bridge between academic research and innovative business approaches.
Research areas
Areas of research in Wines and Spirits
The areas of research concern all the players in the industry throughout the value chain, including the public and private institutions whose mission it is to develop the regions. The future of the wine industry is explored, with particular attention paid to the many issues currently at stake (ecological and energy transition, climate, public health, new consumer attitudes, international competition, digitalisation, etc.).
Our partners
The Chair in Wines and Spirits has built up a relationship of trust with each of its partners:
Scientific Publications
Discover some scientific publications on Wines and Spirits
- CARDEBAT, J. M., B. FAYE, H. HOCQUARD, “Shared stakeholder views on the future of the world wine industry competitiveness. A foresight analysis beyond the forecasting models” Systèmes Alimentaires / Food Systems, 2024 (CNRS :4)
- CARDEBAT, J. M., A. SPIGA ANTONIO, “Defining the identity-image gap: an analysis of a collective wine brand” International Journal of Wine Business Research, 2023 (ABDC :B)
- BARGAIN, O., J.-M. CARDEBAT, R. CHIAPPINI, “Trade Uncorked: Genetic Distance and Taste-related Barriers in Wine Trade”, American Journal of Agricultural Economics, 2022 (ABDC :A*, CNRS :1, ABS :3)
- CARDEBAT, J.-M., S. BAZEN, “Why have Bordeaux wine prices become so difficult to forecast?”, Economics Bulletin, 2022, vol. 42(1) (ABDC :C, CNRS :3)
- NIKLAS, B., J. M. CARDEBAT, R. M. BACK, D. GAETA, V. PINILLA, J. REBELO, R. JARA-ROJAS, G. SCHAMEL, “Wine industry perceptions and reactions to the COVID-19 crisis in the Old and New Worlds: Do business models make a difference?”, Agribusiness, 2022 (ABDC :C, CNRS :4)
Articles
Discover some Wines and Spirits articles
- Should French wines fear a new Trump tax?
- Wine tourism: for winegrowers, between evidence and economic obligation
- Will English sparkling wines dethrone champagne?
- Floor prices in agriculture: producers and consumers could well lose out
- Is alcohol-free the future of wine?
- Who really benefits from wine fairs?
Chairs
Innovation, Data Science & AI
The Digital Innovation, Data Science and Artificial Intelligence Research Chair was set up in 2027 as a partnership between INSEEC, CEGID and Esker, with the aim of examining how individuals, businesses and organisations appropriate technology. The Chair is currently headed by Ishraf ZAOUI, a teacher-researcher at the INSEEC Lyon BBA.
Research areas
Research areas in Innovation, Data Science & AI
Research also focuses on the impact of technologies on individuals, the transformation of professions by these technologies and the reorganisation of organisations. Issues related to societal and environmental transformations, as well as ethical questions in general, are also addressed.
Book
Discover a book in the field of Innovation, Data Science & AI
- ARTIFICIAL INTELLIGENCE METAVERS, ROBOTS – HOW TO DRIVE ENTREPRISE 4.0 – edited by Pascal MONTAGNON
Articles
Read some articles on Innovation, Data Science & AI
- GPT-3: feedback 6 months after launch
- Can the analytical cloud save the international competitiveness of our SMEs?
- The first empirical evidence of the effects of a generative AI tool in a real workplace
- The very slow digital transition of European industry: Why is organisational inertia not inevitable?
- Digital transformation and sustainable development: the keys to reconciliation
Case Studies
Discover academic excellence through our captivating case studies produced by our leading professors and published in the CCMP (Collection de Cas en Management Participatif) and The Case Center. Immerse yourself in real-life scenarios, in-depth analyses and innovative solutions that shed light on contemporary management challenges. These case studies, the result of rigorous research, offer a unique perspective and valuable lessons, fuelling our commitment to experiential learning and the development of strategic management skills.
Isabelle CHALAMON, a teacher-researcher at INSEEC BBA Lyon, runs several training sessions for lecturers and permanent teaching staff on how to carry out case studies.